Just like an outdated haircut or makeup can make you look tired and worn, drab marketing materials will make you look dated as well!
- Go over your printed materials once a year to make sure the information is current and relevant.
- Have a mini photoshoot at least every quarter to make sure the content you have on Social Media is fresh and eye-catching
- Update your and your employees’ headshots every couple of years. Is your headshot from 20 years ago? Has your look changed? People want to recognize you NOW not from 10 years ago.
- Look at your logo! It’s ok to refresh your logo if it is no longer serving its purpose. A good graphic designer can give your logo a facelift without changing your branding.